Marketing Love


Musings of an eccentric mind

A couple of weeks back, I ordered a bag from the online store Chumbak*

The bag was of very good quality, no doubt, but what I liked more were the little bits of detail in the product package — the bright pink tags on the bag; the caption that said ‘Designed with love in India’; and my favourite, the metallic baby elephant!

A symbol of my love for textured paper; a symbol of national pride; and a symbol of the joys of little surprises.

Kudos to the team at the store for putting their heart into the purchase experience!

A baby elephant, proudly saying 'designed with love in India'! A baby elephant, proudly saying ‘designed with love in India’!

In other marketing news, here’s something I recently created — a t-shirt of my mother’s kolam!

T-shirt available now at mydreamstore.in T-shirt available now at mydreamstore.in

This is the first of what I hope will become a series of tees – see, there’s a logo…

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