End of an era! Dr. A.P.J. Abdul Kalam passes away.


The end of an era

Yesterday, India lost Dr. A.P.J. Abdul Kalam, a scientist, a people’s president (the only one in the democracy of India), and a true Bharat Ratna.

He was the only role model India had in decades after Gandhi, who the young generation could follow and be inspired by. He was the 11th president of the county,  and arguably the most popular among the masses. His popularity was beyond any TRPs. During his tenure as president of India from 2002-07, he inspired the nation with his energy, motivated the young with his words, became a favorite amongst cartoonists for his hairstyle and brought smiles to many faces with his sense of humor. As a scientist he was involved in India’s civilian space program and military missile development efforts India. For his pivotal organizational, technical and political role in India’s Pokhran-II nuclear tests, he was nick nicknamed the “MISSILE MAN“.

Even though the terror attack in Punjab was all over news channels, it was the loss of our favorite president that shocked us more.

India will always miss you, sir. Thank you for sharing your knowledge and experiences with us. Thank you for giving India a true Bharat Ratna and being a role model for all of us.

If a country is to be corruption free and become a nation of beautiful minds, I strongly feel there are three key societal members who can make a difference. They are the father, the mother and the teacher. –  Dr. A.P.J. Abdul Kalam

Marketing Love


Musings of an eccentric mind

A couple of weeks back, I ordered a bag from the online store Chumbak*

The bag was of very good quality, no doubt, but what I liked more were the little bits of detail in the product package — the bright pink tags on the bag; the caption that said ‘Designed with love in India’; and my favourite, the metallic baby elephant!

A symbol of my love for textured paper; a symbol of national pride; and a symbol of the joys of little surprises.

Kudos to the team at the store for putting their heart into the purchase experience!

A baby elephant, proudly saying 'designed with love in India'! A baby elephant, proudly saying ‘designed with love in India’!

In other marketing news, here’s something I recently created — a t-shirt of my mother’s kolam!

T-shirt available now at mydreamstore.in T-shirt available now at mydreamstore.in

This is the first of what I hope will become a series of tees – see, there’s a logo…

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